Do Rock Stars Need Social Media Strategies

Yes, they definitely do!
I’m not a social media expert but I’m a social media user. This is written from my point of view, the user site. I’m not a fan in the meaning of the word fan but I like some singers, songwriters, etc. and I realized that there a big differences for instance in Facebook fan pages.
In times of Facebook and twitter there’s no way to ignore these media. But it’s not done with only sharing a fan page.

Fans want to get updates on what’s going on in their idols life. And most of them do not only want to read news about the development of a new album or getting the next dates for gigs, no, they want to have the feeling of participating a bit. They wanna see pictures from “behind the scenes”, having insight in the ‘private’ part of them.
On the other hand it’s absolutely understandable that the artist him/herself is not keen to share too much private life and to draw a strict line between business and private life.
That’s the reason why strategies are needed. What to share when and what not.

Surely one important thing is how known the artist is. If Justin Bieber is posting the view from his hotel room he may run into problems. Some of his fans will know the city where he is currently staying, some the view itself and the hunt is opened whereas some “unknown” or niche artist can do that without sharing too much information.

To develop a strategy the artist him/herself is needed. It doesn’t make sense if a management is updating and the artist not involved at all.
People realize that. There are some good profiles which proof that it’s working whereas you have also the bad examples in masses out there.
I don’t even believe that the amount of likes or followers is the most important. It has an importance but it’s not the key to success of a page. We all know that the follow or like button is quickly pressed but that doesn’t mean they are all honestly interested.

Connection is another bullet point on the development list.
Spread the message on many social networks instead of focussing on one.
You will always have some who love for instance myspace whereas others just log onto twitter.
Technology nowadays makes it really easy to take one network as a main page but connect it to several others ones so that one post is distributed to all – so all get the same message at the same time.

If you don’t want to loose fans or followers, inform them! There’s nothing bad in posting that you will be on holidays for two weeks and therefore not posting but that there will be news on the date you return. This way they’ll stay curious and wait for the next message.
Also inform them about dates, not only gigs, when are TV shows, press conferences, radio interviews, etc. Here it’s important to let them know in time. Is a date fixed, inform them. You still can send a reminder on the day itself but too short notice will minimize the audience. Not everyone is 24/7 on the web but many will put notes in their calendars if they are aware upfront.

Read comments – you don’t have to read them all as that would in some cases fill a full day, no, sneak in randomly – it’s always good to see what they think or may request. “There was no update on the new album release, when will it be on the shelves?” – this is a good comments to base the next post on.

Interact, not like talk to all of them personally but ask – did you like…, what can I improve…, where do you want to see me…, etc. they will have the feeling as if they are a part.

Give them previews on new things, they follow you because they expect to have a bit more insight than the public mass. “I’m working on a new song called…, stay tuned”.

Add small challenges – to give away an album or autograph doesn’t hurt you but will keep your fans happy.

Mention cities where the audience was awesome, they get the feeling as if they were special.

All in all what I want to emphasize is that this is a wide spread topic and that it’s not enough to just have an account. It needs to be feeded.
Good luck!