Do Rock Stars Need Social Media Strategies

Do Rock Stars Need Social Media Strategies

Yes, they definitely do!
I’m not a social media expert but I’m a social media user. This is written from my point of view, the user site. I’m not a fan in the meaning of the word fan but I like some singers, songwriters, etc. and I realized that there a big differences for instance in Facebook fan pages.
In times of Facebook and twitter there’s no way to ignore these media. But it’s not done with only sharing a fan page.

Fans want to get updates on what’s going on in their idols life. And most of them do not only want to read news about the development of a new album or getting the next dates for gigs, no, they want to have the feeling of participating a bit. They wanna see pictures from “behind the scenes”, having insight in the ‘private’ part of them.
On the other hand it’s absolutely understandable that the artist him/herself is not keen to share too much private life and to draw a strict line between business and private life.
That’s the reason why strategies are needed. What to share when and what not.

Surely one important thing is how known the artist is. If Justin Bieber is posting the view from his hotel room he may run into problems. Some of his fans will know the city where he is currently staying, some the view itself and the hunt is opened whereas some “unknown” or niche artist can do that without sharing too much information.

To develop a strategy the artist him/herself is needed. It doesn’t make sense if a management is updating and the artist not involved at all.
People realize that. There are some good profiles which proof that it’s working whereas you have also the bad examples in masses out there.
I don’t even believe that the amount of likes or followers is the most important. It has an importance but it’s not the key to success of a page. We all know that the follow or like button is quickly pressed but that doesn’t mean they are all honestly interested.

Connection is another bullet point on the development list.
Spread the message on many social networks instead of focussing on one.
You will always have some who love for instance myspace whereas others just log onto twitter.
Technology nowadays makes it really easy to take one network as a main page but connect it to several others ones so that one post is distributed to all – so all get the same message at the same time.

If you don’t want to loose fans or followers, inform them! There’s nothing bad in posting that you will be on holidays for two weeks and therefore not posting but that there will be news on the date you return. This way they’ll stay curious and wait for the next message.
Also inform them about dates, not only gigs, when are TV shows, press conferences, radio interviews, etc. Here it’s important to let them know in time. Is a date fixed, inform them. You still can send a reminder on the day itself but too short notice will minimize the audience. Not everyone is 24/7 on the web but many will put notes in their calendars if they are aware upfront.

Read comments – you don’t have to read them all as that would in some cases fill a full day, no, sneak in randomly – it’s always good to see what they think or may request. “There was no update on the new album release, when will it be on the shelves?” – this is a good comments to base the next post on.

Interact, not like talk to all of them personally but ask – did you like…, what can I improve…, where do you want to see me…, etc. they will have the feeling as if they are a part.

Give them previews on new things, they follow you because they expect to have a bit more insight than the public mass. “I’m working on a new song called…, stay tuned”.

Add small challenges – to give away an album or autograph doesn’t hurt you but will keep your fans happy.

Mention cities where the audience was awesome, they get the feeling as if they were special.

All in all what I want to emphasize is that this is a wide spread topic and that it’s not enough to just have an account. It needs to be feeded.
Good luck!

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Facebook status

Facebook status

Am I on Facebook?
Sure I am as several others, or let me say I hardly know persons who aren’t.
Why is Facebook not showing up on my blog then?
I mean, I’m just writing about it but there is no possibility to follow me on Facebook.
You want the truth?
My Facebook is my private fun.
A network where I’m connected with friends, family members and colleagues and it was hard to separate them into groups with restricted views on my profile.
I’m not shy or prude but I don’t believe that my colleagues need to have access to my latest holiday pics or need to know where I was exactly at which time where on the other hand my friends are allowed to see it.
I’m happy when friends just pop up in the same location as they have seen my status on Facebook. It’s also a nice way to stay in touch with friends or family spread all over the world.
Even now when I’m in the situation that the whole family of my husband is living in Libya I love to have a network like this.
Just yesterday my husband became a proud uncle of a little girl for the first time and the cutie was shown in our private family circle.
You see, this is internal stuff for myself on Facebook and that’s why I haven’t linked it to this blog.
My plan for the future is to have a public Miss Faith profile.
But this needs to be set up in a professional way and I honestly didn’t found the time yet to start working it out. Stay tuned, as soon as its online I will let you know for sure!
Now back to the private account.
What I recently discovered is that Facebook is asking its members directly how they feel, what they think or where they are.
Does they mean they care – I would rather say they want even more information from users.
Some are serving them well already nowadays or would you put in your status that you are just on your way to hospital for giving birth?
Not me, that’s a no-go from my point of view. Even if we are all and everywhere online and connected there should still remain some privacy.
As Facebook isn’t that easy to handle in regards to privacy I just post stuff where I would have no problem if strangers may see it. Means not posting almost naked pictures or status updates which carry my deepest emotions. Break ups are often posted and what for? Should my friends be sorry for me or back bite my then ex-boyfriend? If I want to share these stories with a good friend I pick up the phone and dial his or her number.
Preferred by me are updates like favorite songs, favorite quotes, some funny pics from time to time or congrats to whatever. I can show my new bought couch to my family who is not living directly around the corner or send my husband snowy pictures from Germany to Libya.
What are your favorite status updates and what would you never write on a social network page?
Let me know your “random” thoughts.
Yours Miss Faith
P.S.: the pic is my status on New Year’s Day 😉

Facebook status

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