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Do Rock Stars Need Social Media Strategies

Do Rock Stars Need Social Media Strategies

Yes, they definitely do!
I’m not a social media expert but I’m a social media user. This is written from my point of view, the user site. I’m not a fan in the meaning of the word fan but I like some singers, songwriters, etc. and I realized that there a big differences for instance in Facebook fan pages.
In times of Facebook and twitter there’s no way to ignore these media. But it’s not done with only sharing a fan page.

Fans want to get updates on what’s going on in their idols life. And most of them do not only want to read news about the development of a new album or getting the next dates for gigs, no, they want to have the feeling of participating a bit. They wanna see pictures from “behind the scenes”, having insight in the ‘private’ part of them.
On the other hand it’s absolutely understandable that the artist him/herself is not keen to share too much private life and to draw a strict line between business and private life.
That’s the reason why strategies are needed. What to share when and what not.

Surely one important thing is how known the artist is. If Justin Bieber is posting the view from his hotel room he may run into problems. Some of his fans will know the city where he is currently staying, some the view itself and the hunt is opened whereas some “unknown” or niche artist can do that without sharing too much information.

To develop a strategy the artist him/herself is needed. It doesn’t make sense if a management is updating and the artist not involved at all.
People realize that. There are some good profiles which proof that it’s working whereas you have also the bad examples in masses out there.
I don’t even believe that the amount of likes or followers is the most important. It has an importance but it’s not the key to success of a page. We all know that the follow or like button is quickly pressed but that doesn’t mean they are all honestly interested.

Connection is another bullet point on the development list.
Spread the message on many social networks instead of focussing on one.
You will always have some who love for instance myspace whereas others just log onto twitter.
Technology nowadays makes it really easy to take one network as a main page but connect it to several others ones so that one post is distributed to all – so all get the same message at the same time.

If you don’t want to loose fans or followers, inform them! There’s nothing bad in posting that you will be on holidays for two weeks and therefore not posting but that there will be news on the date you return. This way they’ll stay curious and wait for the next message.
Also inform them about dates, not only gigs, when are TV shows, press conferences, radio interviews, etc. Here it’s important to let them know in time. Is a date fixed, inform them. You still can send a reminder on the day itself but too short notice will minimize the audience. Not everyone is 24/7 on the web but many will put notes in their calendars if they are aware upfront.

Read comments – you don’t have to read them all as that would in some cases fill a full day, no, sneak in randomly – it’s always good to see what they think or may request. “There was no update on the new album release, when will it be on the shelves?” – this is a good comments to base the next post on.

Interact, not like talk to all of them personally but ask – did you like…, what can I improve…, where do you want to see me…, etc. they will have the feeling as if they are a part.

Give them previews on new things, they follow you because they expect to have a bit more insight than the public mass. “I’m working on a new song called…, stay tuned”.

Add small challenges – to give away an album or autograph doesn’t hurt you but will keep your fans happy.

Mention cities where the audience was awesome, they get the feeling as if they were special.

All in all what I want to emphasize is that this is a wide spread topic and that it’s not enough to just have an account. It needs to be feeded.
Good luck!

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Why the heck…

Why the heck…

…do good movies start in the middle of the night
…does a white denim require washing after once worn
…does it rain during the weekend although the whole week was sunny
…is the chocolate empty whenever you would need it most
…is a helicopter circling above my area in the middle of the night
…is it colder in my flat than outside
…is not everyone talking proper english
…is my work to do list getting longer each day although I’m working
…can’t I put everything in the tumble dryer without shrinking
What “why the heck”s do you have?
Slowly calming down – don’t lose hope,
Miss Faith

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Somebody Has to Say It…

Somebody Has to Say It…Wintertime sucks! Days are short and mostly dark, I’m freezing as soon as I step out of my door, sunlight is missed so much and streets are empty as almost everyone is hurrying to get into a warm place again. Even singing birds are something I miss during wintertime.
The worst is that the last three weeks were completely grey, cloudy and rainy. I had to turn on the lights already in the morning. I’m not tanned, the German white skin, but I’m honestly a summer type if you judge from my mood state. As soon as the sun is shining, birds are singing in the morning and a warm breeze is waking me up I’m in a good mood. Which type are you? Summer or winter or are there even more, like maybe the depressive autumn type or the ever happy spring type?
Yours Miss Faith, waiting desperately for the first signs of spring…

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How I Went From Shy to Less Shy

How I Went From Shy to Less Shy

How I Went From Shy to Less Shy

I was pushed to it mainly when I started my job.

Before, I wouldn’t say I was too shy but unsure or uncertain in many things.

Still like being the teenager and not an adult so how to argue with them about something which they should know better just because they live longer.

Also when meeting new people, it’s not that I was totally quiet but I was holding back with my opinion in first place and even more with private stories. You never know if they may talk you over or try to use it against you.

The lack of self esteem is something normal at an younger age I believe, at least it was the case for me, but when I had to take ownership for my work I was quickly getting more and more confident.

Not only in business where you develop a kind of knowledge about your business but also for me as private person. Part of my job was and still is to work with people around the world and its not a fixed team for the next ten years, no, it’s changing, sometimes very quickly.

New team members, new staff hired, new clients, things and people are moving and to adapt to this world you need to develop a style of getting along with all these changes and cultural differences.

I can never expect that one client is working as the other and for my internal staff I realize that for example the hungarian team member is not working exactly in the same way as the israelian is even if it is exactly the same job.

To be honest, I like it, it’s sometimes driving me crazy but most of the time I’m happy to be in the position to meet so many different persons. I learned a lot for my life even if some tasks like holding a speech in front of several persons was scaring me in the beginning.

Learning while doing is the best for me as you have to go through it and I can say that it was always a lesson learned for me and I was proud when it went good. So no reason to be scared, you will be proud afterwards when it went fine and if not you will have learned what to change for the next time.

Another important part for me was to get used to write and talk English as this is the main language in my business. When I started I had my school English plus a few books I read, nowadays I’m talking as if I never did anything else, this may not be perfect and there may be mistakes but I’m neither an English teacher nor a native speaker, so as long as the main part is good and people are able to understand what I’m saying or writing I’m fine.

Why do I name this post “…from shy to less shy” – am I only less shy?

You could assume I’m not shy at all now but the truth is, I’m still a bit shy and it’s good that way. But it’s something I know, I’m pretty good in hiding it so that most of the people are not realizing that part. It’s not visible, it’s like my inner shield telling me to be cautious or careful. I’m not the one talking about every single moment of my life as long as I don’t know the person in front of me. Sometimes not even when I knew them better for good reasons, as we all know not all people are nice just because they act in a nice way and I never was the person who wants to be topic during lunch for others.

The less I talk about me, the less they have to talk about me.

Only a well picked small circle of friends knows how I am really and they don’t even know everything – that’s enough.

I learned to never arm people with information to use it against me one day. But what counts the most as always is to stay yourself and to be authentic.
Keep the faith and take care!